New Resources for Industry Research and Media Planning

The libraries have recently subscribed to two new titles.

• IBISWorld Market Research Reports provide in-depth industry analysis for over 700 U.S. industries at the five-digit North American Industry Classification System (NAICS) level of detail. Reports average 25-30 pages, are updated 3 times annually, and contain key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook. (Note that UST does not subscribe to the linked industry risk, company research and economic/demographic information—this information is available from other sources).
  
• SRDS Out-of-Home Advertising Source provides complete information on alternative media vehicles, organized into 20+ media categories. Listings contain standardized ad rates, dates, contact information and links to Web sites that provide additional facts on alternative venues. SRDS also includes information for consumer and business magazines, interactive advertising, newspaper, television and cable, direct marketing, and radio markets.